Since its inception in Dubai in 2020 with four participating maisons — Bulgari, Hublot, TAG Heuer, and Zenith — LVMH Watch Week has evolved into a cornerstone of the luxury watch calendar. The event’s expansion has been noteworthy: from those initial four brands, it grew to include six houses in 2024, adding Daniel Roth and gérald genta to its roster. This year, the show welcomes three additional maisons — Louis Vuitton, Tiffany & Co., and L’Epée 1839 — bringing the total to nine participating brands.
Here’s a look at the latest watches.
Bvlgari: Serpenti Seduttori Automatic, Serpenti Tubogas Automatic
Bvlgari has fitted the first watches of its iconic Serpenti Tubogas and Serpenti Seduttori lines with the Caliber BVS 100 Lady Solotempo, the brand’s first self-winding, time-only movement for its ladies’ collections. The caliber’s highlight is its intricately engraved oscillating weight, featuring a snake scale motif visible through the case back. This innovation powers an impressive selection of Serpenti Tubogas models in single or double twirl variations, along with seven Serpenti Seduttori references.
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Among the Serpenti Seduttori offerings are full yellow or rose gold models with diamond-set bezels, a bi-color steel and rose gold variation, and stainless steel versions with either black lacquered or white opaline dials. For the ultimate glamour, two fully paved models in white or yellow gold dazzle with 875 diamonds across the dial, case, and bracelet. The yellow gold model features a cabochon pink rubellite on the crown, while the white gold counterpart opts for a blue sapphire accent.
Daniel Roth: Extra Plat Souscription
Daniel Roth’s relaunch continues with the Extra Plat Souscription, following the successful 2023 Tourbillon model. Limited to 20 pieces in yellow gold, the new watch pays homage to Roth’s ultra-thin C107 and C167 models from the early 1990s. Measuring 38.6mm × 35.5mm, the case features refined lugs and houses a new hand-wound caliber DR002, measuring just 3.1mm thick with a 65-hour power reserve.
The dial showcases traditional craftsmanship with hand-turned hobnail guilloché on its solid gold base and chapter ring, executed in-house at La Fabrique du TTemps.
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gérald genta: Gentissima Oursin Fire Opal
The fourth iteration to the Gentissima Oursin boasts a 36mm yellow-gold 3N case with a sophisticated glass-blasted finish, showcasing 137 fire opals secured by yellow-gold pins. These mineraloids, forged in Mexican volcanoes, shimmer in warm orange, yellow, and red hues, complemented by an orange cornelian dial. The design subtly incorporates Genta’s signature octagonal motifs in the faceted crystal and case.
The watch is powered by the GG-005 Zenith Elite movement, featuring a bespoke yellow-gold oscillating mass.
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Hublot: Big Bang Tourbillon Automatic Green Saxem, Big Bang Meca-10, Spirit of Big Bang Chronograph, Spirit of Big Bang Year of the Snake
Hublot’s famous Green Saxem makes its way to the Big Bang Tourbillon Automatic, featuring a 44mm green sapphire block crafted from, well, SAXEM (that’s Sapphire Aluminium oXide and rare Earth Mineral, for you). This 18-piece limited edition houses the MHUB6035 calibre with a micro-rotor and 60-second tourbillon at six o’clock, finished entirely in black for stark contrast.
The redesigned Big Bang Meca-10 introduces the new HUB1205 movement in a more wearable 42mm case. The refined caliber features three linear bridges with satin-brushing that match the case material. It maintains the signature 10-day power reserve from twin mainsprings and includes a rack-driven power reserve indicator. A running seconds display sits at nine o’clock above the exposed balance wheel.
The Spirit of Big Bang collection expands with three new 42mm ceramic chronograph models in Dark Green, Sky Blue, and Beige. Each version features an open-worked dial and mixed polished/micro-blasted finishing, and limited to 200 pieces per color.
Finally, the Spirit of Big Bang Year of the Snake (announced pre-LVMH Watch Week) rounds out the lineup. Limited to 88 pieces, this model incorporates snake-scale patterns on the bezel and strap, with a golden serpent motif winding through the dial, its head positioned at 12 o’clock. The design pays tribute to the snake’s symbolic meanings in the Chinese zodiac: wisdom, charm, and transformation.
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Louis Vuitton: Tambour Taiko Spin Time, Tambour Convergence
For Louis Vuitton’s debut at LVMH Watch Week, the Tambour collection introduces new references to its Spin Time lineup, alongside a new digital hours display. Firstly, the Tambour Taiko Spin Time collection features a redesigned case and introduces a new in-house automatic movement with an enhanced Spin Time module.
The collection’s foundation model, the 39.5mm Tambour Taiko Spin Time, comes in two variants: a standard version with a sunburst dial and a diamond-set model featuring a hawk’s eye dial. Both utilize the new LFT ST13.01 caliber, offering a 45-hour power reserve. Moving up the range, the 42.5mm Spin Time Air models showcase a floating cube display through a transparent periphery. The diamond version is particularly striking, with over 1,000 stones set across its surfaces. The innovative Spin Time Air Antipode adds world time functionality, displaying 24 time zones simultaneously via rotating cubes with day/night indication and a central world map. The collection’s pinnacle, the Spin Time Air Flying Tourbillon, combines the suspended cube display with a central flying tourbillon, featuring Louis Vuitton’s signature monogram flower cage design.
Alongside these, Louis Vuitton debuted the Tambour Convergence, marking a classical turn for the collection. Available in rose gold or diamond-set platinum, this 37mm timepiece houses the new Caliber LFT MA01.01. The watch distinguishes itself with an Art Deco-inspired digital display showing dragging hours and minutes through an elegantly designed aperture.
TAG Heuer: Carrera Chronosprint × Porsche Rallye, Formula 1 44mm Chronographs, Carrera Chronograph and Tourbillon with smoky purple dials, Carrera Chronograph Glassbox Precious, Carrera Date 36mm Pastels
Two Carrera Chronosprint x Porsche Rallye limited edition references debut: 911 pieces in steel and 11 in 18k gold. Both feature speckled black dials and the innovative TH20-08 movement, designed to precisely measure 9.1 seconds in tribute to the 1965 Porsche 911 “147” Monte Carlo Rally car.
The Carrera Chronograph collection grows with two 39mm models featuring purple-to-black sunray dials powered by the TG20-00 movement. A 42mm Tourbillon variant, limited to 200 pieces, joins the lineup. The Formula 1 collection expands with new 44mm titanium chronographs in five colorways, featuring sandblasted or DLC finishes. The highlight is the Formula 1 Chronograph x Oracle Red Bull Racing edition with a blue opaline checkered dial and forged carbon tachymeter bezel.
Two diamond-set Carrera Chronographs arrive in powder pink or metallic blue, featuring 72 diamonds on the bezel and hour markers, and the Carrera Date collection introduces two 36mm models with pastel dials (lilac or powder pink), featuring diamond indices and the Calibre 7 automatic movement. These models incorporate the updated Carrera H bracelet design from 2023.
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Tiffany & Co: Jean Schlumberger by Tiffany Bird on a Rock, Twenty Four Stone, Eternity by Tiffany Wisteria, Carat 128
Tiffany & Co. has brought its A-game to LVMH Watch Week 2025, presenting a sparkling lineup that blends heritage, innovation, and artistry. The Bird on a Rock Full Pavé Diamond Watch dazzles with 1,362 round brilliant diamonds on a 36mm white-gold case and bracelet. Adding a playful touch, the bird’s perch features 30 baguette-cut aquamarines, invisibly set for a seamless sparkle. Meanwhile, the Bird on a Rock Tsavorite Watch introduces 36 baguette-cut green tsavorites around its bezel, perched with a diamond-studded bird. Snow-set diamonds embellish the dial and case, complemented by a green alligator strap.
Jean Schlumberger’s iconic Sixteen Stone design gets a horological makeover. Christened Twenty Four Stone, the white-gold masterpiece features 700+ diamonds weighing 6.5 carats, set in a cross-stitch pattern inspired by Schlumberger’s textile roots. The rotating ring showcases 24 diamonds and yellow-gold crosses, adding movement and depth. Paying homage to the famed Tiffany lamps, the Eternity by Tiffany Wisteria Watch showcases plique-à-jour enameling in marine, seafoam, and aqua hues. The translucent enamel mimics stained glass, allowing light to dance across the 38mm case.
The legendary Tiffany Diamond, a 128.54-carat yellow diamond, inspires the Carat 128 Facet watches. These 30mm cushion-shaped timepieces come in two variations: white gold with white diamonds and a Tiffany Blue strap, or yellow gold with yellow diamonds and a black calfskin strap. The yellow-gold model includes a caseback engraved with “727,” a nod to Tiffany’s flagship store address. The collection also features the Carat 128 Aquamarine High Jewelry Watch, an extraordinary 27mm white-gold creation. Its dial is crafted from a single 34.52-carat aquamarine, cut to mimic the Tiffany Diamond. A five-strand bracelet with 913 diamonds totaling over 29 carats completes the look.
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Zenith: Chronomaster Sport Rainbow, Defy Skyline Chronograph Skeleton
Zenith showcases its mastery of the chronograph with two remarkable novelties: the Defy Skyline Chronograph Skeleton and the Chronomaster Sport Rainbow. Now, the Defy Skyline Chronograph Skeleton that’s been a long-anticipated addition to Zenith’s integrated sports watch lineup, is made available in blue or dark gray detail for the openworked dials.
The Chronomaster Sport Rainbow brings a bold, colorful twist to Zenith’s popular sports chronograph. The bezel features graduating baguette-cut sapphires, interspersed with 10 diamonds instead of 12 to match the hour markers.
L’Epée 1839: Watch Box
And as if to round up everything that’s been released, first-time exhibitor to LVMH Watch Week, L’Epée 1839, presents the Watch Box — yes, it’s all in the name. Encased in transparent acrylic glass, the Watch Box showcases not only your favorite wristwatch but also houses an additional mechanical operation.
Upon pressing the button, a mechanical lift system raises the wristwatch as the cover opens; closing the case simultaneously rewinds the internal mechanism. In true L’Epée’s fashion, every element of the Watch Box is crafted entirely in-house, from its development to hand-finishing.
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