"Hublot's strength resides in its very clear identity - the art of fusion - this unique ability to create timepieces  which combine tradition and innovation."

Wrist watch - subject of necessity, because you always need to know exact time.

But sometimes watches turn into  luxury as they are made of gold or if they are a very expensive well-known brand. Some watches require a lot time for production (5-10 years) and they are carried out with very high accuracy.

Everyone knows such famous watchmaker companies as Patek Philippe, Chopard, Audemars Piguet and etc. And  what about less famous but not less luxurious and expensive companies?

One of them is Hublot, an exclusive swiss watch brand founded in 1980 by Italian Carlo Crocco. It's a young brand among the centuries-old Swiss giants with which it competes.

The founder's idea   was to create sport watches of the highest quality and original design. Such concept was in demand among watch lovers all over the world. Today Hublot is one of the most famous watch brands.

Hublot employs different methods and manufacturing centuries-old science techniques of watchmaking. Moreover, the most traditional forms of handwork, combined with modern fabrication techniques and materials, are used.

It is its flexibility in manufacturing that allows Hublot to remain at the helm of innovation in watchmaking and produce unique and cutting-edge timepieces.

At the moment Hublot watches are represented by the following collections: Masterpiece, Big Bang Unico, Spirit of Big Bang, Classic Fusion, Big Bang 38mm, Big Bang 41mm, Big Bang 44mm, King Power, Tutti Frutti, Big Bang King, Hublot Tourbillon, Aerobang.

Each collection is a model with a various design and a set of functions, but the appearance of the watch, reminiscent of the porthole (in the French "Hublot" - porthole), remains unchanged.

Hublot is known for its close cooperation with the sport legends, including the man-lightning Usain Bolt, the football king Pele and the leading football clubs of the world, such as Bayern Munich, Paris Saint-Germain, Juventus and Ajax. In addition to football in the ranks of the envoys of the brand, there appear the winning teams of the Miami Heat basketball championships with their captain Dwayne Wade and the Los Angeles Lakers with the legendary Kobe Bryant.

Another well-known person is Bernie Ecclestone, the boss of the Formula One.

He had been a happy owner of watch Hublot until he was robbed in 2010. Four criminals appropriated things  among which there were also his watch. So, Bernie decided to demonstrate his remarkable sense of humor and used the injuries received the day before to advertise Swiss watches Hublot.

So, life is unpredictable, each of us  used to have a laughter and tears, joy and grief in our past. Now we remember everything with a smile. But let’s look forward with confidence. We will come to the most  important things together with Hublot.

Hublot .. not just a watch. First of all, it is a strong the fusion concept of the future and the past.